The Sales Playbook is your ultimate guide to winning in the competitive sales world. It’s a comprehensive manual designed to empower your sales team with deliverables like messaging, points of differentiation, ideal customer profiles, discovery questions, sales stages, and a consistent sales process. This is NOT some non-customized AI-activated wash, rinse, repeat template…instead, it is built based on your unique company based on our collaboration together!
We will work with you to build it and then, if interested, provide weekly 1-2 support sessions mentoring varying company leaders on implementing it! Let’s trust the process for a manageable engagement that drives you to “win!”
Providing Your Sales Leader and Sales Team with the Tools to Drive Revenue Growth
Benefits of a Sales Playbook:
Consistency
Ensure every team member follows the same winning playbook.
Sales Efficiency
Sales resources are organized to streamline your sales process.
Higher Close Rates
Equip your team with winning strategies, messages, and templates for every stage of the sales cycle.
Enhanced Training
Accelerate onboarding and continuous development with built-in resources.
SALES STRATEGY
- Company Overview
- Value Proposition
- Points of Differentiation
- Elevator Pitch
- Competitor Insights
- Competitive Positioning
- Buyer Personas
- Ideal Customer Profile
- ICP Pains and Challenges
- ICP Aspirational Goals
SALES METHODOLOGY
- Qualifying Criteria
- Hot Leads vs. Cold Leads Checklist
- Discovery Questions
- Handling Objections
SALES PROCESS*
- Sales Cycle Stages
- Key Sales Metrics
- Outreach Messaging
- Sales Resources
Vector can develop your sales playbook and include the development of your “Value Proposition” or leverage our expertise for that effort as a standalone offering.
Creating your value proposition. You know why your company is great, but do your potential customers?
Together, let’s create a focused and concise statement of how you solve a customer’s problem so you can stand out and attract more customers. This engagement will focus on creating a statement of value and messaging platform that makes a difference.
Busy prospects don’t care about what you’re selling.
They only care about what it does for them.
If you can’t articulate your value in a clear and compelling manner, your prospects will tune you out in a second. That’s why a value proposition is so important today. It’s a clear statement about the results you provide and the business value you deliver.
Defining Your Sales Value Workshop
By focusing on the tangible results a customer will get from your products or services, you can grab attention and break through the noise. By the end of this engagement, we’ll have defined a clear statement of the value you deliver and why that’s important to your customer.
Session 1
Defining Your Value
- Your current value proposition(s)
- Your company’s challenges(s)
- Your company’s solution(s)
- Your company’s customer(s)
Session 2
Creating Your Value Proposition
- The building of your value proposition
- How to apply your unique value proposition
